HMH COUTURE, the fashion brand of choice for style chameleon Cheryl Cole, is fast becoming the red carpet, evening-wear favourite of celebrities and women in the know. HMH Couture offers elegant and minimalist pieces that have both classic and modern influences. Each piece is designed with a women’s silhouette in mind with particular accentuation on the curve of the female form. HMH Couture is designed for individuals who seek originality and high quality craftsmanship.

HMH COUTURE was founded by Hanna Marie Hutchison who graduated from University College of Arts with a BA and Masters in Fashion Design and Practice. Hanna embarked on a career in fashion with international designers and tailors travelling the world sourcing the finest fabrics and materials. In the UK Hanna worked for international fashion agents working closely with buyers and designers seeking the perfect products to bring to market. Hanna obtained in depth knowledge of what women want. Following this Hanna decided to launch her own collection. HMH Couture was born.

In November 2010 Cheryl Cole’s stylist, Victoria Adcock discovered Hanna’s work. Hanna designed Cheryl a high neck long nude gown with cut out sides and a beautifully draped back knot feature for Xfactor. HMH Couture has since captivated the imagination of the UK and is spreading its threads rapidly around the globe.

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